Leading VR use cases of 2023

Leading VR use cases of 2023

McKinsey & Company identified the leading VR use cases in “A CEO’s guide to the metaverse”. Let’s have a closer look at them. 1. Brand marketing VR helps to strengthen a company’s brand by creating a unique virtual experience. It can be a virtual product...
Avatars in VR matters

Avatars in VR matters

Stanford research on social interactions inside collaborative virtual environments concluded that participants with head-and-hands avatars felt more connected and present than those with full-body avatars. Here is why: 👇 1️⃣ When using a full-body avatar, a user is...
VR as a communication medium

VR as a communication medium

Virtual reality can facilitate communication that is just as intricate and rich as face-to-face interactions. That’s the finding of the research study on VR as a communication medium. The study found that VR-mediated communication can be as complex and nuanced as...
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