McKinsey & Company identified the leading VR use cases in “A CEO’s guide to the metaverse”. Let’s have a closer look at them.
1. Brand marketing
VR helps to strengthen a company’s brand by creating a unique virtual experience. It can be a virtual product launch, VR event or branded virtual space for product showcases.
2. Consumer engagement
VR allows to create a more immersive, engaging and memorable customer interactions with products or services in a personalized way.
3. Digital Twins
Companies can simulate and optimize their operations in virtual environments. Host VR meetings to reduce travel costs, while boosting the outcome of remote collaboration.
4. Training
VR training is powerful for creating employee training, onboarding and team building. It helps improve education quality and develop skills in a safe environment.
These are the leading VR use cases in business according to McKinsey.
In our Glue In Action – videos, we showcase all of these and a range of other VR use cases that can benefit any company.
Source: “A CEO’s guide to the metaverse”
