Creating The Wow Moments: The Power of Custom VR Product Presentation

Polina Glukhova
September 27, 2023
people on vr product presentation working on a 3D model of a factory

In today’s competitive business landscape, standing out is crucial.

Companies constantly seek to find unique ways to present their products and services in a way that engages their audiences.

One of the latest and most innovative ways for businesses to present their offerings is through Virtual Reality (VR) product showcases.

What is a virtual reality product presentation?

A VR product presentation or VR product showcase is a virtual presentation of a company’s product or service in an immersive 3D virtual environment. It enables individuals to interact with your products, services, or concepts using a headset.

The virtual experience goes beyond traditional, 2D product presentation slides, enabling customers to see, touch, and experience your offerings like never before.

In this blog, we discuss how this cutting-edge technology is revolutionizing the way companies captivate, engage their audiences and host a successful product presentation in VR.

Benefits of VR Product Presentation

Before incorporating a VR product presentation into your business operations, it’s essential to understand the practical advantages it provides.

The benefits that VR provides, surpass traditional, 2D presentations, introducing transformative experiences for your organization.

Let’s delve deeper into VR benefits:

1. Create unforgettable immersive experiences

 In the competitive world of business, it’s crucial to stand out and provide customers with extraordinary, unforgettable experiences that leave a lasting impact

But what is an immersive experience, and how can Virtual Reality (VR) take it to the next level?

An immersive experience is the fusion of technology, design and storytelling that engages participants in a sensory-rich environment. It’s achieved by using tools like Virtual Reality (VR) or augmented reality, creating a connection between real and virtual worlds.

Incorporating immersive VR experiences into your customer product presentations or showcases goes beyond traditional information slide presentations—it forges emotional connections and leaves a lasting impact.

It’s about offering customers unique ways to see, touch, and experience your products or services. You can provide a first hand experience of your product benefits rather than just telling about it.

The technology enables you to demonstrate the benefits and features of your product through the experience. It helps create memorable situations and scenarios that leave a lasting impression of your offerings.

This is especially useful when the product is expensive to showcase or when it is even impossible to re-create certain demo situations, for example, surgery, fire or military equipment product categories.

For instance, Konecranes uses VR training to educate about their S-Series hoist.

This approach enables trainees to learn in a safe and engaging environment. They have the opportunity to inspect the model’s components, manipulate them, and assemble them onto the machine.

Such a hands-on experience would be unfeasible in real-life scenarios due to safety concerns and associated costs.

Due to its emerging nature, VR also creates a “WOW” effect that cannot be underestimated. This allows your product presentation to stick to the minds of your customers and truly stand out.

In a world where experiences define brand loyalty, VR is your gateway to creating truly unique encounters for your audience.

2. Enhanced Engagement with Potential Customers

In today’s digital age with short entertaining content being everywhere, capturing and retaining the audience’s attention is a constant challenge. Traditional methods of presentation often fall short in creating lasting engagement.

In fact, video call presentations and other 2D interactions can lead to “Zoom” fatigue, making it easy to lose interest and forget details.

Picture yourself in the 10th video call product presentation; it’s challenging to recall all the products and their differences.

However, with VR, you’ll remember the product presentation and the company that offered an engaging and unique product presentation experience instead of yet another video call meeting.

Virtual Reality (VR) emerges as a transformative tool that excels in this regard, captivating and retaining audiences like never before. There is a study that proves that participants in VR feel more excited and focused on the subject when they are in VR in comparison to video calls.

In addition, VR fosters empathy and emotional connection. For instance, in a training scenario, participants can step into the shoes of a character facing challenges, promoting a deeper understanding of different perspectives.

Moreover, this research found that people using VR for the simulation of dangerous situations for their education feel personally connected to the VR experience as if it would happen in real life. This emotional resonance strengthens the bond between the audience and the content.

3. Customization

Custom VR experiences provide the ability to tailor the virtual environment to individual customers, products or services. This customization factor enhances engagement by making the audience feel that they are having a unique and tailored experience just for them.

There are several ways you can personalize your virtual reality experience (which we open up more in the next paragraphs), starting from having branding in the virtual space to a completely customized experience of the product. This highly depends on the nature of your product and the goal of the experience.

Crafting Custom Virtual Environments

To maximize the benefits of VR, you can create custom virtual environments that are tailored to your brand, products or services.

Custom VR environments set your brand apart and make your showcasing unforgettable. There are several ways you can customize your virtual product showcase environment.

1. Tailoring VR Experiences

Creating unique, brand-specific environments is crucial in standing out in the competitive world of business.

Tailored VR experiences showcase your products or services in an immersive environment, surrounded by a custom-designed brand-specific universe, giving your audience a truly transformative experience.

For example, check out this virtual escape room experience which we’ve created for Microsoft together with our partner MacWell.

This is a great example of a completely custom virtual experience. While it isn’t a product showcase, it stands out as a one-of-a-kind learning journey, rich with customized interactions that left participants truly amazed.

2.  Custom vs. Ready-Made VR

Custom VR experiences provide additional value, creating an immersive environment that aligns with your brand guidelines. However, they can be time-consuming and costly to create. This is where ready-made VR spaces come in handy.

Ready-made VR environments or spaces allow for faster development and familiarity but are not as unique as custom VR experiences.

This is a more cost-effective way than a fully custom space, but it still allows you to show your brand identity to your customers and employees.

These types of VR environments are useful if you work with different customers and would like to provide them with a more unique customer experience. Or if you’d like to incorporate VR meetings into your internal daily operations to bring more engagement into team collaboration.

But even if you choose to go for a ready-made VR environment, you still can customize it with your branding, as KLM did.

Air France-KLM Group has created a branded scrum room which they use for internal meetings. This provides them with efficient collaboration between colleagues from different parts of the world.

3. Designing Interactive Elements

Another way you can customize your product presentation is by implementing interactive elements. They can work as an ice-breaker or conversation starter for your sales presentation as well as showcase specific parts of your product.

The interactive content provides a sense of presence, making it an unforgettable experience for your audience. Implementing these elements drives engagement increases brand loyalty, and creates a truly unique experience for your audience.

For example, in several Glue spaces, we have a coffee machine, an interactive element that helps us to demonstrate Glue’s features as well as enriches our spaces and adds an additional talking point.

Our customers enjoy including various interactive points in their VR spaces. Let’s delve into some real-life examples.

VR product showcase examples

Our customers, IQM, Maillefer, and Salesforce Dreamforce, have invested time and resources in creating powerful product presentations in VR.

Each of these companies leveraged VR technology, creating immersive environments, interactive content, and tailored experiences that showcase their offerings in an unforgettable way.

1. IQM

IQM, a leading quantum computing hardware company, had a challenge to demonstrate their technology due to the size of the machine, making it impossible to transport to fairs and events.

Building a unique custom virtual reality experience allows them to effectively demonstrate the technology, key benefits of the product and even show what happens inside the quantum computer.

Now they use VR for every customer meeting and every showcase and fair. All because of vr potential to visualize and their technology.

2. Maillefer

Maillefer, the global leader in wire, cable, pipe and tube production technologies, was seeking an efficient solution for presenting new clients with their latest technology. The large size of the lines makes it challenging for them to visualize the products at exhibitions.

With Glue, they found a solution which provides a cost-efficient and unique way to visualize their high-technology concepts without the need for transporting the physical products to exhibitions.

3. Salesforce Dreamforce

Salesforce, a leading customer relationship management platform (CRM), has created custom 3D digital versions of its Dreamforce expo which allows them to meet with customers in an engaging way without the need to travel.

They have built a digital HQ in Glue and even integrated their virtual space with the Salesforce platform so that their customers automatically receive emails regarding the Salesforce offerings.


By investing in custom VR experiences, businesses can create a powerful product presentation for potential as well as existing customers and set themselves apart in the competitive business world.

The virtual experiences offer memorable engagement, unique interactions, global accessibility, and cost savings, making them a game-changer for product showcasing. They can help your sales and marketing team to host successful product presentations and speed up the sales process.

From virtual showrooms to interactive demos, the applications of custom VR are boundless, making it a powerful tool for driving sales and leaving a lasting impression in today’s digital age.

VR product presentation is a valuable asset that can transform your business operations.

If you’d like to learn more about how to implement VR into your business operation and how much to invest, check out this blog.

Ready to elevate your product presentation?

Book a demo to explore VR opportunities for your business.

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