Patria was seeking a cost efficient future technology solution for presenting the numerous variations of their AMVXP vehicle to their clients. Glue solved this by creating a beautiful interactive virtual showroom with a configurable AMVXP for their guests to explore.
Built on top of Glue’s scalable multi-user platform this solution is a cost-efficient way to do marketing as it reduces the need to transport valuable physical products to exhibitions. Not only does this leverage cost savings for Patria but environmental costs are also reduced by decreased need for logistics.
Finally, using Glue as a tool for product marketing allows clients like Patria to showcase their products in a new, scalable and sustainable way.
Watch Patria’s Vice President of Marketing, Mikko Mäkinen go through his experiences using Glue.
Interview with Mikko Mäkinen, Vice President of marketing at Patria